Animated typography combines the principles of design and typography with the time/space concerns of animation. Letter forms can exist and communicate both in the static and the kinetic realms. When the elements to typography and the principles and elements of design become dynamic, typography can express another degree of intonation, voice, personification, and emotional character.
You will design and present a kinetic typographic message—a short quotation. The goal is to effectively communicate the message along time. The audience is your peer group—someone in her or his early twenties.
You will start by selecting a quotation that is between 10 and 25 (or so) words long. Do not select a quote about religion or faith.
Parameters:
Use only 1 typeface. Use a standard classic serif or sans serif face such as Helvetica, Myriad, Garamond, Minion, etc. Keep your color palette minimal. Use between 1 and 3 hues. You may change tint or transparency, however. Pictorial elements such as photos or drawings are not allowed.
Phase 1:
Introduction to animation through Design Journal Entry #9 (see post).
Phase 2:
Create a flip book communicating the quotation. The flip book should be 4 inches wide by 2 inches tall. It should be a minimum of 50 pages and a maximum of 100 pages. Sketch your flip book; do not use any digital means for producing it.
Phase 3:
Convert the flip book into storyboards for your animation. Again, do this by hand via sketching. You can use this template or create your own.
Phase 4:
Flash animation. Using your storyboards and flip book convert your idea to a Flash animation. 320 x 240 pixels, 30 frames/second. It should be about 30 seconds long when complete.
Schedule
Wednesday, April 8 – Design Journal Entry #9 due; flip book due; learning Flash via lynda.com has begun
Monday, April 13 – storyboard due
Wednesday, April 15 – in-class workday // Designing for People DUE – photo shoot in the lighting studio
Monday, April 20 – critique of preliminary Flash animations
Wednesday, April 22 – in-class workday
Monday, April 27 – last critique of animations before they are due
Monday May 4; 8–10:30 AM / Section 1 – Final animations DUE
Monday May 4; 11–1:30 / Section 2 – Final animations DUE
Project Grading: 30 points possible
Process Work (12 pts)
flip book: 4 pts possible
story boards: 4 pts possible
preliminary animations: 4 pts possible
Final Design (18 pts)
18–16 Excellent; the solution responds to the design brief with a creative, innovative solution; craft is impeccable
15.5–13 pts. Good; the solution mostly responds to and meets the design brief with a satisfactory solution to the problems; craft is good
12.5–11 pts. Average; the solution solves the design problem with predicable elements or ideas; craft has some problems
10.5–9 pts. Below average; the solution is weak and does not address the design brief; craft is poor
8.5 pts and below Work not deserving of credit that fails to respond to the design brief; poor craft
Quotations (choose one of the following)
