Design Journal Entry #9 – Kinetic Type Research

Find 1 piece of kinetic typography on the internet. For this you will create a reverse storyboard. A storyboard is a process of using whatever tools are available to translate abstract thought into tangible realities. The process of sketching refines the design, improving the potential of the design to communicate the intended message and reach its audience. Time-based communication introduces new sets of conditions that fundamentally change the nature of sketching. The method used to sketch a temporal idea is a storyboard. The storyboard outlines the narrative and develops compositional models for type, images, image frames, transitions, and sounds.

A reverse storyboard entails working from a finished animation backwards to this process step, the storyboard. On the storyboard make notations outside the frames about transitions, motion, etc., using the principles of animation listed below. This exercise need not be neat, but should convey the animation in a static form. Post a link to your animation as a comment to this post so that we can collect them in one place and view them in class when we review your storyboard. You can find lots of examples of storyboards by searching via Google.

There are principles of animation that can be applied to this project. They are: (from Type in Motion by Harding and Stone)

1. Squash and Stretch: See Example
   defining the rigidity and mass of an object by distorting its shape during an action
2. Timing and Motion: See Example
   spacing actions to define the weight and size of objects and the personality of characters
3. Anticipation: See Example
   the preparation for an action
4. Follow Through and Overlapping Action: See Example
   the termination of an action and establishing its relationship to the next action
5. Slow In and Out: See Example
   the spacing of the in-between frames to achieve subtlety of timing and movement
6. Arcs: See Example
   the visual path of action for natural movement
   
7. Exaggeration: See Example
   Accentuating the essence of an idea via the design and the action
8. Secondary Action: See Example
   the action of an object resulting from another action
9. Appeal: See Example
   creating a design or an action that the audience enjoys watching