For the “Designing for People” project you will have to develop a bio for a hypothetical person that belongs to your group or sub-culture. The bio must contain:
- a photo
- name
- address
- detailed description of their lifestyle
- what does their home look like
- what they spend time doing
- what products do they own
- where they are located
- what do they do to earn money
- what their passions are
- do they sleep in or wake up with the sunrise
- what they eat
- and any other factors that help describe their world
Your bio can be a list of facts, a well-written paragraph, or other format. But, it MUST be neat and legible, of the quality that you would be comfortable showing a client!
You will also create a mood board for your hypothetical person that visually depicts the information you’ve gathered about them. This should be a collage that displays the attitude, mood, and needs of your person. The mood board may be any size, but should be neat and tidy (client ready!), and has to go into your Design Journal (it may be a scaled-down version in your journal).
Both the BIO and the MOOD BOARD will be present in EACH critique of this project. So, they should be able to be pinned to the wall in our classroom for reference for each and every critique. Here is one example, another, and another.
Finally, generate 40 thumbnails of potential products, of packaging design ideas, etcetera.
